Client
Wonder Lab
Project
Creative Direction for Brand Promotion
My Contribution
Creative Direction • Art Direction • Photography Direction • Product Styling • Brand Storytellng • Promotional Asset Development
Objective
Create a cohesive lxury visual identity that positions Wonder Lab’s custom fragrances as personal, artistic objects while generating promotional assets for the brand.
Wonder Lab is a custom fragrance brand centered on individuality and sensory storytelling. As Creative Lead, I developed a visual direction that positioned each perfume as both a luxury object and a deeply personal keepsake. Through refined styling, soft lighting, and botanical elements, the campaign elevated the brand’s handcrafted identity while creating a cohesive collection of promotional imagery for digital marketing.
Creative Direction
The visual identity was inspired by modern apothecaries, delicate botanicals, and understated luxury. A neutral colour palette, natural textures, and soft lighting were chosen to emphasize craftsmanship while allowing each fragrance to remain the focal point.
Photography Direction
Photography focused on close-up compositions, soft natural light, and negative space to communicate elegance and intimacy. Each composition was designed to feel editorial while remaining suitable for promotional use across the website and social media.
Product Styling
Each fragrance bottle was styled using dried botanicals to reinforce Wonder Lab’s emphasis on individuality and handcrafted luxury. The floral inclusions transformed every bottle into a unique visual object while supporting the brand’s narrative of personal expression.
Dried florals create a soft evolving tint within each fragrance, transforming every bottle into a personalized visual object as well as signature scent.
Campaign Outcome
The project established a cohesive visual identity for Wonder Lab while producing a versatile library of promotional imagery for the brand’s website and digital marketing. The campaign strengthened the perception of Wonder Lab as a refined, handcrafted fragrance experience rooted in personalization and storytelling.
Through thoughtful creative direction and cohesive visual storytelling, the campaign transformed Wonder Lab’s products into emotionally driven luxury objects, creating imagery that supports both brand recognition and customer connection.