Kim Elizabeth’s Bakery
Creative Direction • Brand Styling • Product Photography • Visual Merchandising
Developed the creative direction for Kim Elizabeth’s Bakery’s holiday campaign, transforming seasonal baked goods into a cohesive editorial-inspired collection. The campaign was designed to evoke nostalgic Christmas traditions while reinforcing the bakery’s handcrafted identity through colour, styling, composition, and festive storytelling.
Holiday Collection
Creative Styling
Every photograph was styled using a consistent tartan backdrop, warm lighting, and curated holiday props to establish a cohesive visual identity across the collection. I directed the styling and photographic composition of each product to ensure consistency across the campaign. Product arrangements were intentionally varied while maintaining a recognizable campaign aesthetic.
Signature Cookie Collection
Each cookie was thoughtfully styled and photographed to showcase the craftsmanship behind Kim Elizabeth’s handcrafted cookie designs while maintaining a cohesive visual identity across the campaign. Through composition, framing, and product presentation, I highlighted the individuality of each design while ensuring every image contributed to the collection’s nostalgic holiday narrative.
Other Holiday Treats on the Menu
Photography Direction
A combination of overhead and close-up compositions highlighted texture, craftsmanship, and product detail while preserving a unified editorial style throughout the campaign.
Campaign Outcome
The holiday campaign established a cohesive seasonal identity for Kim Elizabeth’s Bakery, presenting the holiday collection through a unified editorial approach. By combining creative direction, styling, photography, and visual merchandising, the campaign delivered a cohesive library of promotional imagery for the bakery’s website, showcasing its handcrafted products through a polished, story-driven visual experience.