Project Goal

Develop a creative Campign that positioned Hana Photography as a destination for editorial and milestone photoshoots, increasing social media engagement and attracting new clients.

My Role | Creative Lead

• Developed the campaign concept and creative direction.

• Defined the visual identity and campaign narrative.

• Created the mood board and asethetic direction.

• Planned the Photoshoot, styling and shot list.

• Collaborative with the photographer from concept to final execution.

Creative Concept

Inspired by Old Hollywood elegance and contemporary luxury, Veiled Reverie explores femininity through mystery, restraint and emotional storytelling.Muted palettes, tactile textures, sculptural silhouettes, and cinematic composition create a dreamlike editorial experience.

As Creative Lead, I shaped the project’s creative direction, visual identity, styling, and overall aesthetic to ensure every element supported a cohesive emotional narrative and strengthened the brand.

Creative Process

• Brand positioning

• Creative strategy

• Mood board development

• Styling direction

• Photoshoot planning

• Art Direction on set

• Final image selection

Results

• Increased social media visability and engagement

• Attracted new clients

• Strengthened Hana Photography’s luxury editorial brand positioning

• Contributed to sustained client demand, with the photographer becoming consistently booked following the campign.

Crew: Photographer Anais Merchandier