Objective:

Develop a creative Campign that positioned Hana Photography as the go-to-destination for editorial photoshoots while increasing social media engagement and attracting new birthday clients.

My Role: Ceative Lead

• Developed the overall campaign concept and creative direction.

• Defined the vosual identity and storytelling.

• Created the mood board and asethetic direction.

• Planned the Photoshoot, styling and shot list.

• Collaborative closely with the photographer throughout the creative process.

Creative Concept

Inspired by Old Hollywood elegance and contemporary luxury, this project centres on mystery, emotional distance, and quiet sensuality. The direction creates a dreamlike visual experience through muted palettes, tactile textures, sculptural silhouettes, and cinematic composition.

As Creative Lead, I shaped the project’s conceptual direction, visual identity, styling strategy, and overall aesthetic cohesion—ensuring every element reinforced a consistent emotional narrative and elevated brand presence.

Veiled Reverie is more than a fashion editorial; it is an exploration of mood, identity, and luxury storytelling through image and direction—an invitation to linger in the space between memory and desire.

Creative Process

• Brand Positioning

• Creative Strategy

• Mood board development

• Styling Direction

• Photoshoot planning

• Art Direction during production

• Image selection and final campaign duration

Results

• Increased visability across social media

• Successfully attracted more birthday Photography clients

• Helped reposition Hana Photography with a stronger luxury aesthetic.

• Contributed to sustained client demand, with the photographer becoming consistently booked for birthday editorial shoots following the campign.

Crew: Photographer Anais Merchandier